Local eco-tourism business Better by Bike has been announced as a finalist in the 2025 NSW Tourism Awards, recognised among 125 finalists selected from a record 230 nominations across 30 categories statewide.

Operating from Murwillumbah Railway Station and Byron Bay’s Arts & Industrial Estate, Better by Bike has served over 12,000 riders since launching in 2023 alongside the opening of the Northern Rivers Rail Trail.

“Being named a finalist is an incredible honour that reflects our team’s dedication to creating memorable, sustainable experiences,” said Campbell Shepherd, Owner and Operator of Better by Bike. “Every ride we provide connects people with this beautiful region, and this recognition inspires us to keep spreading joy, supporting local businesses, and proving that sustainable tourism can be fun, meaningful, and impactful.”

Better by Bike offers premium e-bike hire with 70+ Bosch-powered bikes, guided tours, self-guided experiences, and luxury van transfers across the Northern Rivers Rail Trail, Tweed Coast, and Byron Bay. The business also operates workshop services in both locations, provides free bike delivery to Byron Bay accommodation, and offers shuttle transfers for trail access.

Since establishing, Better by Bike has become known for its “Cycle of Positivity” approach—personalized service delivered by locally-trained staff who match customers with appropriate equipment and tailored trail recommendations. The business has also contributed to the community through free vouchers for local fundraisers, discounted rates for seniors and clubs, and bike maintenance workshops.

“This recognition celebrates not just our team, but the amazing community that has welcomed us,” added Shepherd. “As the Northern Rivers Rail Trail continues to grow, we’re committed to promoting this incredible region, reducing traffic congestion through sustainable transport, and helping every rider experience their ‘Best Day Ever.'”

The 2025 NSW Tourism Awards winners will be announced at the NSW Tourism Gala on Thursday, 27 November 2025 in Sydney.