One of Byron Bay’s most recognisable places to stay has reached a milestone. Elements of Byron is celebrating 10 years since opening its beachfront resort on Belongil Beach.

When the property launched in 2016, it took a very different approach to accommodation in Byron Bay. Instead of a large hotel building, the resort was designed as individual villas spread through coastal forest, wetlands and dunes. The idea was to fit into the landscape rather than dominate it — something that still defines the experience today.

The site sits within 50 acres of native vegetation and only a small portion of the land is built on. Guests move between bush tracks, wildlife habitat and the ocean, often without needing to leave the property.

A Resort Built Around Nature

The design was inspired by the four natural elements — earth, air, fire and water. Over time, another element has become just as important: people.

Returning guests, long-term staff and local suppliers have all played a role in shaping the resort. Many visitors now treat their stay as a regular tradition rather than a one-off holiday. Some return every year and request the same villa each visit.

The property appeals to a wide range of travellers. Families use the lagoon pool, open spaces and walking trails, while couples tend to focus on the adults-only pool, dining and spa treatments. The layout allows both to exist comfortably without feeling crowded.

Repeat Visitors and Long-Term Staff

Over the past decade the resort has grown into one of the region’s larger private employers, with up to 260 seasonal staff. A number of employees have worked there for years and progressed into management roles. Guests often notice familiar faces returning each visit, which has helped build strong loyalty.

About one in five guests returns for multiple stays, and a smaller group visits regularly for anniversaries, birthdays and family trips. For many visitors, the resort has become part of their ongoing relationship with Byron Bay.

Wellness and the Changing Idea of Luxury

The way people holiday has changed significantly over the past ten years. Luxury is now less about formality and more about how a place feels.

This shift is reflected in the on-site Osprey Spa. Treatments now focus on relaxation, recovery and overall wellbeing rather than short beauty appointments. Outdoor experiences, slower schedules and time in nature have become a major part of the stay.

Dining has also evolved, with a produce-led approach using local and seasonal ingredients. The focus is simple food done well rather than elaborate presentation.

Environmental Focus

The property includes conservation areas where native ecosystems are regenerating. Guests can experience the environment through walking trails and guided nature activities, which has become a key part of the stay.

This approach aligns with why many people visit Byron Bay in the first place — access to nature, space and a slower pace.

A Part of the Community

Beyond tourism, the owners have contributed more than $5.5 million to local charities and community initiatives, alongside ongoing support for local organisations and suppliers.

After a decade, the resort continues to position itself less as a traditional hotel and more as a place people return to regularly. Rather than being a one-time holiday, it has become part of how some visitors experience Byron Bay over many years.

Ten years on, the goal remains simple: provide a place where guests can slow down, spend time outdoors and feel connected to the area.